KombuchAID makes fermented, bottled tea that is not only tasty, but also great for your guts AND your conscience. Kombucha is all the rage in health circles at the moment for its digestive system boosting probiotic effect. Like kimchi, it is the product of fermentation and timely bottling that creates this elixir of good bacteria.
A fellow yoga lover and entrepreneur, Geneva founded KombuchAID as a way to support refugees on the Thailand-Burma border. 10% of proceeds from the tea and workshops go towards this project.
In her own words, Geneva Pritchard explains.
How and when I founded KombuchAID
My husband and I moved to Melbourne two years ago from New Zealand with our life belongings consisting of two bicycles and two boxes. He was recruited to a really great position here, and began working immediately upon arrival. I sought out to create a like-minded community by finding the closest yoga studio (Power Living South Melbourne)and signing up for the 40-day yoga challenge. During that time I began brewing my own kombucha as a way to kick-start my health and wellness lifestyle in my new setting. Each
Monday at the 40-day challenge meditation meet up I brought my booch, and my fellow yogis started asking about it, wanting to try it, then wanting to buy it. Over the course of a couple months I quadrupled production and went from bottling in used Grolsch beer bottles to formalising a proper business and launching KombuchAID. It was a beautifully organic process of business building.
My background is deeply routed in development and humanitarian work. I have a masters degree in public health, and have spent the majority of the last ten years working with health and education projects among refugee populations on the Thailand-Burma border, spending two and a half years living amidst very remote communities. When I started KombuchAID, I knew there had to be a giving component woven into the fabric of the business. It was my aim to create a product that made people feel good physically, produced from a business model that made consumers feel good about purchasing. Thus KombuchAID was born, a fermented probiotic tea with the ability to promote optimal health, using a business model that makes all decisions based on core ethics and integrity. Going back to my roots and passion, we donate 10% of proceeds to refugee populations on the Thailand-Burma border.