As a Melbourne coffee lover, this wouldn't have been enough to swivel my head normally. There's a barista for every 10 people in this neighbourhood, after all! BUT.
Minor Figures cold pressed coffee doesn't come in a fancy apocathery jar - which means it won't look fancy and boost your hipster credibility while sitting on your desk. Instead, it comes in a secure juicebox carton that you can toss in your gym bag or on the back of your bike. You can lob a few in the glovebox safely!
I've said it before, and I'll say it again, coffee is proven to boost your workout endurance and ability to perform explosive and dynamic moves.
The other reason you want to get your mitts on Minor Figures cold pressed (18 hours!) single origin OR single origin with milk, is because they genuinely form relationships with the growers and producers. This ensures a fair price is paid and the business is sustainable for Ethiopian producers. Rather than contributing to a whole lot of waste - the coffee grinds are used to make soaps and scrubs. No evidence so far that smelling like coffee makes you a better athlete, but I'm still in the research stage. Stay tuned.
http://www.minorfigures.com/