Now that the vegan lifestyle is no longer identified with kale-socks-and-sandals and anaemic hippies, there’s a growing curiosity and desire for products that aren’t made of any animal products nor tested on animals.
Fortunately, there’s no lack of choice and quality in this area. Being vegan can be a challenge when it comes to finding sharp shoes, but when it comes to hair and makeup there’s a treasure trove of brands and products that are guilt-free. Where these brands are not 100% vegan, they are absolutely cruelty free.
INIKA is all organic, all natural Australian makeup. There’s a vast array of mineral eyeshadow shades, certified organic lipstick (Orchid Fields is the perfect shade of violet) and also offers mineral bronzer, foundation, illuminiser and blush. Prefer fluid foundation and in need of an eyebrow pencil? No worries, they’ve got you covered for that too.
Zoeva is high-end makeup (your budget will need to stretch a little here..) and there’s also a range of professional standard makeup brushes. In store, it’s available in Australia via Sephora but there are several online stores that stock it too. While the entire range is not certified vegan, the brushes are synthetic and entirely vegan and every product is 100% cruelty free.
Laura Mercier is entirely cruelty free and does not test products or ingredients on animals. None of their suppliers nor third parties test on animals either. Because Laura Mercier is cruelty free, their products are not sold in China, which requires animal testing on makeup by law. Here’s a hint too...if your favourite brand (perhaps one that has Miley and Lady Gaga in their ads?) is sold in China, there’s a good chance it tests on animals and won’t be ceasing this any time soon.
Kat Von D makeup is not only a cult range fronted by one of the most beautiful, tattooed goddesses on the planet but also entirely vegan. The liquid lipsticks (especially Lolita) are raved about by makeup artists, instagram makeup stars and beauty lovers internationally. The liquid eyeliners and palettes are one of the top sellers at Sephora both in the US and Australia. While buying Kat Von D makeup won’t guarantee the perfect cat’s eye look, nor that you’ll turn into a 6”4 punk rock goddess, it will allow you to get a small step closer to the dream.
3INA is a Cult Beauty Brand. Three words to send shivers of excitement down the spines of mascara loving maidens and lipstick lovers. 3INA (pronounce it "MEENA") launched in Melbourne in 2016 with stores in Melbourne Central and Soutland. Professional quality Euro-made makeup that doesn't cost your weekly wage. Guaranteed cruelty free, super bold colours and unique collections. The latest UV collection takes on a nightclub attitude under UV lights where it goes all disco under the lights. I love the richly pigmented pink and purple mascaras especially. The Chubby Highlighter is better than two espressos for disguising no sleep.
ELF is the super budget friendly vegan brand you can depend on for all the basics as well as the bells and whistles products. From foundation to concealer, eyeliner to blusher, bronzer and lipstick, ELF products commonly fall into the under $20 basket meaning you can live guilt free and debt free after stocking your makeup cupboard. Beautiful. Literally.